Simply ruff is a piece of wisdom describing a certainculture of jeans brand. It is run by a team of highly creative andenthusiastic people, searching for something new. Simply Ruff wasfounded in the summer of 2006.
Simplyruff, a label which unites fashionable and youthful way of expressionwith practicality and body awareness. The guiding principle for designof the collection is the idea of casualness, in other words, thesuitability of garments for relaxed attitude. It is not only about aperfectly matched outfit looks, it is, above all, a subtle encounterbetween individual garments of apparently very different types.Contradictions that find one another and still create an image. Crossstyling of a refreshing and cultivated kind that brings silhouettes andmaterials together. The resulting tension brings about a personal andnew definition of the term "look" the Simply ruff Look.
Simplyruff is fashion that is always a bit different but still stays itself.Characteristic and unmistakable carrying a sense of aestheticism andart, combined with a casual and natural feeling; innovative thinkingand exclusivity.
The very highest standards for design, quality, materials, the newest processing techniques and an excellent fit are our creed.
Sowhat kind wears Simply ruff? Whoever he is, he is alive for the hereand now. Absolutely self-assured, open, curious. And he loves being aman. He expresses himself through what he wears. He likes to stand outfrom the crowd - and does so consciously, but in his own way. Naturallyand as a matter of course. He lives what he thinks and feels. You canfeel it. And you can feel that he always has that little bit extra -mystery.